Storytellers: The North Face Hobart Adventure Story Slam

By Dan Slater 30 November 2023
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The North Face celebrate the spirit of adventure with tales of derring-do at a Hobart brew-house. Yep, it sounds like the perfect day to us.

Back in June, The North Face opened a new brand store in Hobart, its 10th Australian concept store. The North Face team held a belated celebration of the opening of the 116 Liverpool Street store in late November at the Hobart Brewing Company (HBC).

The welcome to country smoke ceremony invited visitors to enjoy what was a brilliant day in Tassie’s capital.

The evening was formatted as an Adventure Story Slam, in which attendees were encouraged to relate a particular deed of misadventure to the crowd, with five minutes in which to do so. Celebrity MC Caro Ryan from Lotsafreshair ably organised proceedings from the welcome to country smoke ceremony onwards, even threatening to sing if the orators broke their five-minute time limit.

Nine slammers were picked randomly from the hatful of brave applicants to speak alongside three guest storytellers, one of which was Tim Macartney-Snape, who regaled us with the time he fell off Gasherbrum IV. Prizes, judged by an expert panel which included hemiplegic climber Paul Pritchard, were awarded for best delivery, most adventurous story, and the Golden Duffel for inspiration. Winners walked away with armfuls of The North Face gear, Yeti coolers, beer and wine. 

Throughout the proceedings, the crowd could get stuck into complimentary beverages from HBC’s range of tasty craft beers, and line their stomachs with pizza slices from the Booze Bus or Taco Taco’s tacos. All in all, it was a very enjoyable event.