OPINION: Crowds at dawn services have plummeted in recent years. It’s time to reinvent Anzac Day

The number of Australians attending Anzac Day dawn services has fallen by about 70% between 2015 — the centenary of the Anzacs’ landing at Gallipoli — and 2019.
By Romain Fathi April 23, 2021 Reading Time: 4 Minutes Print this page

LAST YEAR, Anzac Day dawn services were cancelled due to COVID-19, but attendance had started to erode well before the pandemic. Is this collapse simply the product of commemorative fatigue? Or is it symptomatic of a broader and growing disinterest in the day and what it represents?

My research looked at changing patterns in the commemoration of Anzac Day overseas and, more recently, at data on attendance at Australian dawn services. The biggest decline in crowd numbers was at Gallipoli itself, where numbers fell from 10,000 in 2015 to 1,434 in 2019.

Former Prime Minister Tony Abbott meets Australians and New Zealanders at the centenary dawn service at Anzac Cove, Gallipoli, in 2015. 9Image credit: Dean Lewins/AAP)

In Canberra, 120,000 attended the dawn service in 2015 compared to just 35,000 in 2019. This is despite it being home to the lavishly funded Australian War Memorial, where a proposed $500 million extension faces increasing community opposition .

In Melbourne, dawn service attendance fell from 85,000 to 25,000 in the same period. In Perth, it fell from 75,000 to 20,000, and in Adelaide from 20,000 to just 5,000.

Related: The poppy and the pea: remembering the Frontier Wars on Anzac Day


Consistent data for regional and rural areas is harder to obtain, but they too have witnessed a significant fall over the same period.

This waning interest is even more striking given the amount the federal government has spent on ways of engaging with the Anzac tradition.

In 2018, the Department of Veterans’ Affairs opened the Western Front’s most expensive interpretative centre, the $100 million John Monash Centre in northern France. The Department forecast at least 110,000 visitors annually but in 2019, the Monash Centre barely met half of this target, with just 54,000 visitors.

The new John Monash Centre attracts far fewer visitors than the Australian government anticipated.

Additionally, Australia’s first-world-war centenary commemorative program, is reported to have cost over $600 million — the largest commemorative budget worldwide for the centenary — even though Australians only represented about 0.6% of all troops in the war.

Has such a commemorative extravaganza, with its nationalistic overtones, turned many Australians off dawn services?

Last Anzac Day, Prime Minister Scott Morrison declared it “our most sacred day”. He was speaking from the Australian War Memorial, “our most sacred place”.

Prime Minister Scott Morrison lays a wreath at the Australian War Memorial on Anzac Day last year. (Image credit: Australian War Memorial)

As fewer attend ceremonies across the nation, one wonders if such words still resonate with the public. Indeed former PM John Howard’s efforts to make Anzac a touchstone in the culture wars are starting to stall.

A fading relevance?

Like other commemorative days, Anzac Day has seen several memory cycles in Australian history. There were larger crowds of parade attendees in the interwar period, and exceptionally small numbers in the 1970s as Australians contested the Vietnam war and the Anzac tradition. Crowds grew again in the years leading up to the centenary, but this lavish, government-sponsored commemorative wave has been followed by an enormous fall.

The crowd at Anzac Cove, Gallipoli in 2015. 9Image credit: Tolga Bozoglu)

Covid-19 has further estranged Australians from Anzac Day: few took up the call last year to commemorate it in their driveways following the cancellation of official services.

Still, more than just commemorative fatigue or the pandemic, it seems what is really eroding Australians’ participation in dawn services is the fading relevance of past wars to younger, more diverse demographics.

In recent years, many young Australians have contested what some consider a whitewashed national narrative. On Australia Day 2018 in Melbourne, more took part in Invasion Day / Day of Mourning rallies than in official Australia Day events, with a “Change the Date” campaign gaining popular traction.

Related: The evolution of Anzac Day from 1915 until today
Protesters during the ceremony at the Australian War Memorial in Canberra on April 25, 2018. (Image credit: Rohan Thomson/AAP)

Anzac Day has not evaded this mood, with some calling for a greater Indigenous voice in its commemoration. The meaning of Anzac is increasingly contested space as a result of generational change and evolving values.

Marches for climate action, women’s rights and Black Lives Matter have also recently attracted larger turnouts than Anzac Day dawn services. Tackling global issues such as climate change, racism and violence against women gets more Australians in the streets than commemorating war.

The great diversification brought about by post-war migration programs has made the genealogical connection to the Anzacs more tenuous. Additionally, more recent wars have required fewer Australian troops than the two world wars and Vietnam, meaning the number of living veterans is shrinking. If fewer people embody the Anzac Spirit, this represents another challenge to its longevity.

Traditions are regularly reinvented; they are not set in stone. As Empire Day and God Save the Queen lost their relevance, Australians replaced them.

If Anzac Day dawn services are to draw large crowds again, they will need to become more relevant.

To do so, they could become more inclusive of other demographics and narratives, be less militaristic, and focus on peacekeeping. Recognising the Frontier Wars as part of Australia’s military tradition would also go a long way towards reconciling the nation’s complex past.The Conversation

Romain Fathi, Senior Lecturer, History, Flinders University

This article is republished from The Conversation under a Creative Commons license. Read the original article.